At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent – that Facebook is shifting its
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Globally, women’s football is bigger than ever before. Not only in terms of eyeballs, but also in terms of its commercial growth, and that hasn’t gone unnoticed at Manchester City Football Club. While on-pitch success helps (Manchester City’s women’s team finished second in the Women’s Super League last season), the club already saw women’s football
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Pinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in
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Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with email through the use of artificial intelligence. Why we should care Artificial intelligence is one of
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Measuring creativity is a complex process because it is so subjective. While trying to work out the ROI of different media channels has become increasingly possible due to advances in methods such as econometrics, working out if a creative idea will have an impact (and the impact a marketer intends) remains difficult. Yet marketers are
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There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this lucrative way to get your products in the hands of potential customers:
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There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and
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Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given networks. The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines to individuals’ blogs — that include links
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Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead. December 31, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Whether you call them “Digital Babies,” “Generation iPad” or “The iGeneration,” there’s no arguing that Generation Z is growing up. Born in 1997 and
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