Month: June 2019

Consumer confidence has slipped back to -13 for the fifth time this year, indicating Britain’s economy could be in for a turbulent summer amid concerns over the potential financial impact of a no-deal Brexit. Overall confidence fell three points in June, according to GfK’s consumer confidence index. A three-point rise in the savings index showspeople
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[embedded content] Nike is the clear brand winner of this year’s Women’s World Cup, according to exclusive data shared with Marketing Week, with Twitter, Lucozade and Budweiser also scoring well among consumers. When it comes to emotional engagement – a good indication of the long-term impact an ad will have – Nike’s ‘Dream Further’ campaign,
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Constant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also revealed enhancements to its current integration with Shopify.  Features such as email automation, personalization, segmentation and triggered emails will be available to customers who connect their WooCommerce platform to their Constant Contact accounts. Shopify customers can expect
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Register and receive the best content from the only UK title 100% dedicated to serving marketers’ needs. We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience
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Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber Monday campaigns. You’ve identified your email targets, developed a segmentation strategy and started building the dozens of emails you’re sending. It’s business as usual until someone from your e-commerce team flags a steep decline in site traffic.
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Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their interests. The company said it will be rolling out the ads “slowly and thoughtfully” over the coming months. Instagram’s Business Product Marketing Director Susan Bucker Rose told TechCrunch Instagram
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At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent – that Facebook is shifting its
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Globally, women’s football is bigger than ever before. Not only in terms of eyeballs, but also in terms of its commercial growth, and that hasn’t gone unnoticed at Manchester City Football Club. While on-pitch success helps (Manchester City’s women’s team finished second in the Women’s Super League last season), the club already saw women’s football
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Pinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in
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Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with email through the use of artificial intelligence. Why we should care Artificial intelligence is one of
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