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Affiliate marketing is built on fostering relationships between brands and publishers — and providing something of value to the consumer such as a coupon, a special offer, cash back or product advice. The channel affords advertisers some of the best opportunities to reach consumers in a unique environment, but understanding the boundaries within which affiliate
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Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some
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“The New Normal” campaign, starring Jesse Williams, advocates for weed’s normalization while telling its complicated history. February 25, 2019 4 min read Cannabis retail giant, MedMen, just released a new short on their YouTube channel that’s guaranteed to light up some conversation and, hopefully, change some attitudes. Directed by Spike Jonze of Being John Malkovich and Her fame, and
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Same goes for Pinterest influencers, according to this Princeton study. March 28, 2018 2 min read This story originally appeared on Engadget It’s been almost a year since the FTC warned social media influencers that they should “clearly and conspicuously [disclose]” if they’re being paid for a post or video. But according to a new Princeton University research,
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Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey. While many small business owners understand they need an SEO strategy,
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The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities
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John Crestani was able to make tens of thousands of dollars through his own clients. August 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with affiliate marketing pro John Crestani. After starting his career as an analyst at an advertising agency, Crestani progressed to
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Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers. This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for
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Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. Global opportunities bring with them a whole new realm of user behaviors, language and intent considerations, and search engine expectations for SEOs to navigate. Google is practically nonexistent in China,
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The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building audiences across desktop advertising, privacy-compliant location data now serves as the primary component of mobile audience marketing, through the use of location-based marketing strategies like geo-targeting and
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