Marketing

THE BEST CONTENT Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape. THE BIGGEST ISSUES From the opportunities and challenges of emerging technology to the need for greater
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Consumer confidence has slipped back to -13 for the fifth time this year, indicating Britain’s economy could be in for a turbulent summer amid concerns over the potential financial impact of a no-deal Brexit. Overall confidence fell three points in June, according to GfK’s consumer confidence index. A three-point rise in the savings index showspeople
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[embedded content] Nike is the clear brand winner of this year’s Women’s World Cup, according to exclusive data shared with Marketing Week, with Twitter, Lucozade and Budweiser also scoring well among consumers. When it comes to emotional engagement – a good indication of the long-term impact an ad will have – Nike’s ‘Dream Further’ campaign,
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Register and receive the best content from the only UK title 100% dedicated to serving marketers’ needs. We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience
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Globally, women’s football is bigger than ever before. Not only in terms of eyeballs, but also in terms of its commercial growth, and that hasn’t gone unnoticed at Manchester City Football Club. While on-pitch success helps (Manchester City’s women’s team finished second in the Women’s Super League last season), the club already saw women’s football
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Measuring creativity is a complex process because it is so subjective. While trying to work out the ROI of different media channels has become increasingly possible due to advances in methods such as econometrics, working out if a creative idea will have an impact (and the impact a marketer intends) remains difficult. Yet marketers are
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I love the Airbus A380. It’s an engineering masterpiece. The world’s largest aeroplane. Quiet. Spacious. Loved by passengers. Yet the A380 demonstrates what happens to businesses and careers when ‘cool’ trumps ‘relevant’. The A380 promised a solution to a pressing aviation issue: congested airports. Getting a landing slot at notoriously busy JFK and Heathrow is
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What do you know about your target audience? Have you established who would be the best fit for your business? If not, we’ve got you covered. In this webinar, presented by AdRoll, we break down everything that goes into identifying the right audience for your brand and offerings. You’ll learn how to: Define your ideal customer
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[embedded content] When Fyre Festival documentaries launched in January this year detailing the rise and fall of the luxury music festival, comments starting popping up on The Yacht Week’s social media. Its Instagram and YouTube channels, showing long-limbed millennial’s dancing to the backdrop of a crystal sea, were not far off the infamous Fyre Festival’s
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