Marketing

Globally, women’s football is bigger than ever before. Not only in terms of eyeballs, but also in terms of its commercial growth, and that hasn’t gone unnoticed at Manchester City Football Club. While on-pitch success helps (Manchester City’s women’s team finished second in the Women’s Super League last season), the club already saw women’s football
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Measuring creativity is a complex process because it is so subjective. While trying to work out the ROI of different media channels has become increasingly possible due to advances in methods such as econometrics, working out if a creative idea will have an impact (and the impact a marketer intends) remains difficult. Yet marketers are
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I love the Airbus A380. It’s an engineering masterpiece. The world’s largest aeroplane. Quiet. Spacious. Loved by passengers. Yet the A380 demonstrates what happens to businesses and careers when ‘cool’ trumps ‘relevant’. The A380 promised a solution to a pressing aviation issue: congested airports. Getting a landing slot at notoriously busy JFK and Heathrow is
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What do you know about your target audience? Have you established who would be the best fit for your business? If not, we’ve got you covered. In this webinar, presented by AdRoll, we break down everything that goes into identifying the right audience for your brand and offerings. You’ll learn how to: Define your ideal customer
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[embedded content] When Fyre Festival documentaries launched in January this year detailing the rise and fall of the luxury music festival, comments starting popping up on The Yacht Week’s social media. Its Instagram and YouTube channels, showing long-limbed millennial’s dancing to the backdrop of a crystal sea, were not far off the infamous Fyre Festival’s
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Citroën’s senior vice-president of global marketing communications, Arnaud Belloni, is very French. Whether it is his unabashed passion for the auto industry or linking the brand’s autonomous car concept to the ‘gilets jaunes’ protests, Citroën’s top marketer embodies many of the qualities one might associate with his home country. As Citroën celebrates its 100th anniversary,
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