Marketing

Much was written about the General Data Protection Regulation (GDPR) ahead of it coming into force last May, and while the opportunities were highlighted, the overriding reaction from marketers was confusion, frustration and fear. One year on, and much of that scepticism has dissipated as marketers realise GDPR need not be the monster many made
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BT, the institutional multinational telecoms group formerly known as ‘British Telecom’, is the latest conglomerate to inject some life into its brand with a new logo. According to media reports, the firm’s CEO Philip Jansen confirmed the long-pending company-wide rebrand will be going ahead this summer, albeit reverting to a four-year-old logo design. Its 2016
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The fast paced, ever changing environment, means insight into customer behaviour is crucial. Leveraging Dynata’s global, first-party permissioned data and representative sample this webinar will give you intelligence into: • Device and Internet of Things (IoT)• Media consumption• Consumer sentiments• Trust and privacy The webinar will also explore ongoing trends and will benchmark global consumer
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Emails are stressful. Whether you are someone who racks up millions of unread numbers or strive for ‘inbox zero’, the pressure keep on top of incoming communications and maintain a rapid response rate is difficult to ignore. Awareness around mental health has grown in recent years and increasingly flexible working patterns are being encouraged. However,
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Who wants to be a middle manager? Not many people. It’s nice to be the trainee – young and cool; it’s nice to be the CEO – with all the power. But the rest? Stuck in the sandwich’s middle. No longer cool. Not really powerful. If middle managers were brands, they’d be Macy’s, Gap or
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“Marketing lives and breathes through this business, so you have to bring your A-game to make sure you realise that potential and the role of marketing within it,” explains Dominic Grounsell, CMO of gambling group Ladbrokes Coral. The gambling sector represents the core marketing discipline, only operating at a pace never seen before, insists Grounsell,
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