Social Media

Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well as posts that promote or attempt to sell products or services based on health-related claims. “We know that people don’t like posts that are sensational or spammy, and
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Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their interests. The company said it will be rolling out the ads “slowly and thoughtfully” over the coming months. Instagram’s Business Product Marketing Director Susan Bucker Rose told TechCrunch Instagram
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At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent – that Facebook is shifting its
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Pinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in
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Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have been built—in some cases overnight—on the strength of a Tweet, Instagram post, or Facebook message. At the same time, some businesses have felt the adverse
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Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some
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The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities
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Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of a video with different aspect ratios. Video advertisers will also have access to new templates, more font options, seasonal stickers and a new feature to save works in progress. Tool to resize videos. Facebook is making
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Twitter announced on Monday it has acquired Fabula AI, a London-based machine learning research company. Fabula AI’s team will join Twitter and work alongside Sandeep Pandey as part of Twitter’s research group focused on natural language processing, reinforcement learning, machine learning ethics, recommendation systems and graph deep learning. Why we should care Fabula’s graph deep learning
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LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. Why we should care With the addition of Drawbridge’s technology, LinkedIn is aiming to boost ad engagement and ROI for marketers. A LinkedIn spokesperson
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In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your
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