Video Marketing

Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead. December 31, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Whether you call them “Digital Babies,” “Generation iPad” or “The iGeneration,” there’s no arguing that Generation Z is growing up. Born in 1997 and
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VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing video ad campaigns. Why we should care VidMob’s Agile Creative Studio employs, what the company defines
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“The New Normal” campaign, starring Jesse Williams, advocates for weed’s normalization while telling its complicated history. February 25, 2019 4 min read Cannabis retail giant, MedMen, just released a new short on their YouTube channel that’s guaranteed to light up some conversation and, hopefully, change some attitudes. Directed by Spike Jonze of Being John Malkovich and Her fame, and
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Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. March 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Jason Capital, best-selling author of “Higher Status,” millionaire copywriter, and an Advisor in The Oracles.
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Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours,
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When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at the time, YouTube dominated. Before Snapchat stories, before Instagram Live, Facebook’s aggressive push into video changed the industry. Six years later, Facebook is in the next phase of its video product:
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In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are
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We know by now that younger generations are abandoning traditional TV, opening their wallets instead to over-the-top (OTT) streaming services without a second thought. But a recent report from Nielsen reveals that millennials do indeed partake in their share of entertainment-based linear TV – it just happens to occur outside their living rooms. And what’s
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Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage with your audience. What is creative marketing, though? How should
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In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital & Video 360 – the company’s programmatic buying platform. The new tools take on a three-pronged approach with the intent of giving advertisers more functionality around privacy regulations, linear TV placements and consolidated TV
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NEW YORK — In an event laden with advertisers and influential video creators alike, YouTube’s Brandcast in New York on Thursday was a brandish of metrics, niche content development and new inventory opportunities in a glamorous pitch for ad dollars. Key announcements included updates to the Google Preferred algorithm, a fresh YouTube TV lineup grounded
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