Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with email through the use of artificial intelligence. Why we should care Artificial intelligence is one of
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Measuring creativity is a complex process because it is so subjective. While trying to work out the ROI of different media channels has become increasingly possible due to advances in methods such as econometrics, working out if a creative idea will have an impact (and the impact a marketer intends) remains difficult. Yet marketers are
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There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this lucrative way to get your products in the hands of potential customers:
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There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and
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Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given networks. The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines to individuals’ blogs — that include links
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Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead. December 31, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Whether you call them “Digital Babies,” “Generation iPad” or “The iGeneration,” there’s no arguing that Generation Z is growing up. Born in 1997 and
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You’ve decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? Is their solution highly rated by customers? Is the platform feature-rich and are new features added regularly? Visit Digital Marketing
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VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing video ad campaigns. Why we should care VidMob’s Agile Creative Studio employs, what the company defines
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Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have been built—in some cases overnight—on the strength of a Tweet, Instagram post, or Facebook message. At the same time, some businesses have felt the adverse
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Amazon is beta-testing an invite-only Influencer Program that will give social media influencers an Amazon.com vanity URL to make commissions on sales of products they want to promote. Reported last week on TechCrunch, the program is similar to Amazon’s affiliate program in that the influencers — like affiliates — will earn a commission on products
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Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and user-friendly, it means that the top organic search results
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