Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of a video with different aspect ratios. Video advertisers will also have access to new templates, more font options, seasonal stickers and a new feature to save works in progress. Tool to resize videos. Facebook is making
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Twitter announced on Monday it has acquired Fabula AI, a London-based machine learning research company. Fabula AI’s team will join Twitter and work alongside Sandeep Pandey as part of Twitter’s research group focused on natural language processing, reinforcement learning, machine learning ethics, recommendation systems and graph deep learning. Why we should care Fabula’s graph deep learning
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When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at the time, YouTube dominated. Before Snapchat stories, before Instagram Live, Facebook’s aggressive push into video changed the industry. Six years later, Facebook is in the next phase of its video product:
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Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and business use led to an increased volume of “batch-and-blast” emails. Illegal spam tactics targeting email users became more frequent and left users overwhelmed by managing their inboxes. In turn, email
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Citroën’s senior vice-president of global marketing communications, Arnaud Belloni, is very French. Whether it is his unabashed passion for the auto industry or linking the brand’s autonomous car concept to the ‘gilets jaunes’ protests, Citroën’s top marketer embodies many of the qualities one might associate with his home country. As Citroën celebrates its 100th anniversary,
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LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. Why we should care With the addition of Drawbridge’s technology, LinkedIn is aiming to boost ad engagement and ROI for marketers. A LinkedIn spokesperson
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In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are
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In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your
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Much was written about the General Data Protection Regulation (GDPR) ahead of it coming into force last May, and while the opportunities were highlighted, the overriding reaction from marketers was confusion, frustration and fear. One year on, and much of that scepticism has dissipated as marketers realise GDPR need not be the monster many made
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